The process of improving the quality of website traffic from search engines is known as search engine optimization (SEO). The main purpose of SEO is to target unpaid traffic instead of direct traffic. There are many SEO techniques that you can employ to increase the visibility of your website. These techniques include optimizing your site’s speed, using long-tail keywords, and removing ‘toxic’ backlinks. These techniques are all highly effective, and they can help you get noticed by more people. If you’re interested in maximizing your website’s visibility, you need to hire the right SEO company in Dubai.

Improve user experience with SEO techniques:

One of the best ways to boost your ranking in search engines is to improve user experience. User experience is an important factor in ranking because a bad experience hurts your business. Google uses UX ranking signals to ensure that organic search results are constantly improving. These signals include a wide range of tactics, but this article will focus on seven core tasks that are integral to UX. Google states that these tasks are responsible for its rankings, so make sure your website meets these standards.

Use long-tail keywords:

You can use a variety of tools to find long-tail keywords for your website. Ubersuggest, for example, will give you suggestions based on search results pages and AdWords. It also offers a domain overview and can compare keywords against competitors. If you want to try it out for a limited period, you can sign up for a free trial version.

Improve site speed:

A fast website is vital for your search engine ranking. Google penalizes websites with a slow response time. Fortunately, there are ways to improve site speed. First, optimize your site’s images. Images make up 21% of a website’s weight. By compressing images, you can reduce their size and reduce the time it takes to load your site. Secondly, make sure your site has an easy-to-use mobile interface.

Remove ‘toxic’ backlinks:

Backlinks from low-quality sources are bad for your SEO. You can remove these by emailing the webmaster and requesting them to remove the link. Another option is to file a disavow file in Google Search Console. This will remove the link and will also allow you to remove it from Google’s ranking algorithm.